Movies that matter

Problem

The festival required a revamped promotional strategy to attract a younger, global audience, necessitating a modern redesign of its posters to align with its social justice themes and contemporary design trends.

Solution

The integrated approach led to successfully refreshed promotional posters that should boost the festival’s appeal to a younger demographic and increase engagement through strategic placements and social media. This did not happen, however, as this was only a project at school. I did not work with a real client, at least the client didn’t know I worked on their case.

Strategic Analysis

Conducted market research and demographic studies to optimize future development in visual communication and social media strategy designed later for the client.

Management Principles

This segment explored the entrepreneurial approach to managing and promoting the festival. It focused on sustainability, adapting to current trends, and risk management, particularly regarding public health and environmental factors.

Design Execution

The creative process involved designing high-impact visual posters that resonated with the target demographic. Feedback from target audience surveys guided the design process, ensuring the visuals were appealing and communicated the festival’s values effectively.

01

De-dance advocaat

Problem

Sander Petit needed to enhance his market presence and reach a broader audience of young creative professionals through targeted audio-visual advertising, which necessitated strategic marketing, effective production management, and insightful post-production analysis.

Solution

The end product involved developing and executing a multi-channel marketing strategy to enhance Sander Petit's visibility and engagement among young creative professionals. This included the production of high-quality audio-visual content with professional equipment and the strategic use of social media platforms to reach the target audience effectively.

Market Development and Strategy

Detailed market research informed a targeted multi-channel marketing strategy, focusing on social media and online content to enhance Sander Petit’s visibility and engagement among creative professionals.

Film Ad Production

The production phase was focused on logistical management, including location scouting and crew assembly, ensuring the project stayed on budget and schedule. Immediate problem-solving addressed technical and logistical challenges, ensuring high production quality and alignment with promotional goals. During the filming, I took the role of director and producer.

Evaluation and Analysis

Effectiveness was measured by engagement rates and feedback, guiding strategic adjustments to optimize future marketing efforts and better meet audience expectations.

02

Haags Historisch Museum

Problem

The museum struggled to engage younger, digitally-savvy visitors, requiring a solution that combined educational content with interactive technology. The challenge was to make historical exhibits more engaging through immersive VR experiences to attract and retain younger audiences.

Solution

The projects aimed to transform traditional museum exhibits into interactive and immersive experiences using VR technology. This included developing VR content that accurately represented historical events, strategically implementing VR setups to attract younger audiences, and iteratively refining these experiences based on user feedback.

Device and Media Development

Based on research, I designed a feasible prototype of a Google Cardboard device with the museum’s branding and proposals of content displayed on them to make them interactive and engaging.

Strategic Implementation

A market analysis was conducted to understand how VR could be strategically implemented to enhance visitor engagement and competitive positioning. This phase included identifying key demographics for VR content and aligning it with current museum offerings to ensure coherence and relevance.

Prototypes and Testing

Multiple VR prototypes were developed and tested with target audiences to refine usability and engagement. Feedback was used to adjust content and presentation, ensuring the VR experiences were both informative and engaging.

03

BSMN

DJ / Producer Duo

Problem

The goal of this project was to expand the fan base and increase the recognition of the music duo BSMN in the Netherlands. The project focused on marketing strategies and value creation, including collaborations with third parties to create value for both parties.

Scrapped Plan

One of the ideas developed along the way with my team was to allow the client to play and record a full DJ set at Delft Porcelain Museum. Despite interest and involvement by both parties, due to school-enforced project rules, we had to switch to a different concept. Despite that, I decided to put this part of the project in the portfolio because it took much time and is relevant.

End Product

The final product delivered for the client was a value creation plan for the music duo BSMN. This plan included detailed marketing strategies, a media plan, and a timeline for implementation, with the following elements:

• Event Plan – Partnering with vintage/thrift stores to create customized merchandise, allowing fans to personalize items with BSMN's brand colors.

• Marketing Strategy – Using social media platforms, including pre-event, event, and post-event promotional activities.

• Sustainability Focus Campaign – Emphasis on using locally sourced and sustainable materials for merchandise and event planning.

• Strategies to Increase Fan Interaction – Enhancing engagement through unique experiences such as live performances at events and social media contests.

• Budget and Risk Management – A detailed budget plan and risk assessment with solutions for potential challenges.

04

INTRO WEEK 2023

Role

As Creative Director, the challenge was to design and execute a visually appealing and cohesive branding for a four-day introductory event that catered to over 200 incoming students, ensuring the event was engaging and smoothly run despite logistical and environmental uncertainties.

Responsibilities

My role involved conceptualizing, extensive planning, and coordination, including budgeting, risk assessment, and daily oversight. I developed visual branding for the event to resonate with a young, dynamic audience. I took part in managing the budget with funds allocated to high-impact areas such as venue rental and catering, ensuring the event was both impressive and feasible.

Event Summary

The event was successfully executed with robust visual branding and efficient management of resources. Despite challenges such as weather variations and budget constraints, the event was well-received, demonstrating effective problem-solving and adaptability.

05

GSA

Student organisation

Responsibilities

As a GSA member, I organized and promoted social events for students. My responsibilities included event setup and cleanup, facilitating activities, and ensuring smooth operations. I also designed promotional materials, such as posters and digital content, to boost engagement and attendance. Effective team coordination and real-time communication were key to our success. The events were well-received, enhancing the school's social environment.

06

WORK with US

I am a professional photographer first, and a lifelong extreme sports enthusiast. Got a project for me? Let’s talk.